II+YOUJIA Electric seized the initiative in the market

2020/12/11

Dishwasher market grows against the trend, II+YOUJIA Electric seizes the initiative by continuous pursuit

Since the beginning of 2020, the home appliance industry is experiencing unprecedented shocks and changes. Some companies have suffered shocks, contracted and retreated, while others have attacked decisively and expanded against the trend. As a "rising star" in the dishwasher industry, Youjia Electrical Appliances seizes the initiative in market competition with the pursuit of victory:

Continuous investment in the release of new integrated dishwasher products, the completion of a new industrial park covering an area of 250 acres of dishwashers at a cost of 750 million yuan, etc., to strengthen the "hard core" of its own dishwasher manufacturing strength, and adopt its own brand with multi-wheel drive such as, ODM, etc., II+YOUJIA Electric takes technology and products as the first core competitiveness, and uses the new Internet marketing model as the key support to achieve a comprehensive online and offline detonation, and release the action and strength of development, becoming a pioneer in the localization and innovative development of the dishwasher industry.

The COVID-19 did not make the dishwasher market "misfire", which has been booming for more than three years, but to a certain extent stimulated the outbreak of this emerging kitchen appliance category, making dishwasher products in the downward trend of all categories of home appliances outstanding. According to relevant data, from January to May 2020, the retail volume of dishwashers exceeded 330,000, and the retail sales reached nearly 1.1 billion yuan, with a year-on-year increase of 30.6% and 18.9%.

At present, the popularity rate of dishwashers in international households is about 60%~70%, and the market is still in the ascendant. It is still in a market structure where brands are "mixed with dragons and fish" and competition is "unstoppable". However, as a latecomer, II+YOUJIA Electric has counterattacked and became a rising star ?

From desktop 6 sets, 8 sets, 8 sets of embedded series, 6 sets of sink type, 14 sets of single embedded type, as well as the newly launched integrated 6 sets, 8 sets, etc., the rich full range of products is the victory of II+YOUJIA Electric The market is a particularly critical factor. In fact, all categories of dishwasher products such as II+YOUJIA Electric have emerged in the domestic dishwasher echelon in the past two years and occupy a place, making "II+YOUJIA" another new brand with independent innovation and independent manufacturing capabilities in the dishwasher market. In the past two years, with the rise of domestic dishwasher brands such as II+YOUJIA, Boss, and FOTILE, they have opened the kitchen doors of young users from home and abroad, and surprisingly have become the "standard equipment" in modern kitchens.

The new trend of the kitchen economy is coming, why does II+YOUJIA dishwasher take advantage of the trend to stand on the market? In addition to the localized innovation of product technology, the same key is that, in the context of the turbulent downturn of the home appliance industry, II+YOUJIA has a firm strategy and continuous investment to accelerate the detonation of the entire line and offline, through its own brand, ODM and other drive.

Under the new situation of the rise of new retail, II+YOUJIA Dishwasher has achieved an online and offline detonation: On the one hand, it adopts the Internet marketing model, breaks the traditional path, and deploys mainstream platforms such as Tmall and JD. With the help of and other content, the platform allows differentiated celebrity products to open up new channels and become the first purchase choice for more young users; on the other hand, it comprehensively expands offline channels, which not only accelerates the expansion of merchants, terminal layout, but also innovates cross-industry alliances. High-end water heater brands and other companies have cross-industry cooperation with domestic large-scale building materials chain stores to open up the fast lane of dishwasher market development.

As a professional dishwasher manufacturer, in the past few years, II+YOUJIA Electrical Appliances has been rapidly accumulating in the fiercely competitive kitchen appliance market by virtue of its "full industry chain layout and full category expansion", helping the popularization of dishwashers in international households. A few days ago, the largest dishwasher industrial park in Zhejiang Province built by II+YOUJIA Electric with a investment of 750 million has completed the infrastructure and will be put into use at the end of this year. This will continue to strengthen II+YOUJIA leading domestic industry chain and high-quality manufacturing capabilities.

Earth-shaking new changes are taking place in the kitchen lifestyle. Dishwashers are on the market stage as a representative of the emerging kitchen appliances category. This is the key force for this change, especially the development and rise of Chinese dishwasher companies like II+YOUJIA Electric. , will promote dishwashers to become the most dynamic category in the entire home appliance industry !